We are Brand Builders.

We are using our decades of experience and knowledge to actively grow and expand two exciting brands.

In The Game is a game changer for family entertainment.

With a continually expanding list of locations across the United States, In The Game provides a delicious chef-inspired menu and all of the latest games and attractions – all in an exciting atmosphere designed for all ages to enjoy.

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FEG brand, Bonkers

Bonkers is the place to be for the young and young at heart.

Bonkers is redefining what it means to be a family entertainment center with its overall quality, fresh food, unique events and experiences and a wide variety of up-to-date games and attractions.

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Max Action Arena is an Action-Packed Adventure.

Delivering high intensity fun through cutting-edge virtual reality experiences, Axe Throwing and other attractions that deliver a fun, competitive environment for a night out with friends, team-building and family fun.